WHAT IS THE ULMER SCALE?
The Ulmer Scale is the film industry's premier series of powerbases for
tracking, measuring and ranking the star power of more than 1,400 actors
worldwide. Polling dozens of leading deal-makers from Hollywood and key
international territories, the Scale uses a 100-point ranking system to
measure bankability, the key component of star power. Bankability is the
degree to which an actor's name alone can raise 100% or majority financing
up-front for a film. Often it is the most critical factor in determining
whether an actor is hired for a project. The Ulmer Scale tracks it
exclusively for all three film budget levels: art house, mid-range and
studio-level features.
The Ulmer Scale also tracks other critical factors affecting the rise
or fall of a star's career. These include his or her willingness to
travel and promote, career management, professionalism, acting talent
and acting range.
Media outlets have frequently reported The Ulmer Scale's star rankings.
They include The New York Times, The Wall Street Journal, The Los Angeles
Times, Newsweek, Variety, and Premiere and Radar magazines, as well as the
television programs "Entertainment Tonight," The Reelz Channel, CNN's
"Bizz Buzz," "The Fox Entertainment Report" and reports on the CBS, BBC
and HBO networks.
WHO USES THE ULMER SCALE?
Hollywood's top powerbrokers and professionals have for years relied upon
The Ulmer Scale to assess and reduce the inherent risks of funding,
casting and producing motion pictures. Financiers, producers, casting
directors, sales agents, talent agents, buyers and distributors, both
in the United States and abroad, have taken advantage of the Scale's
unique ranking system to help cut time and costs in doing business.
Thanks to the perennial public fascination with Hollywood and the business
of celebrities, The Ulmer Scale also has been regularly followed by non-industry
readers through its appearance in numerous consumer press outlets.
