About The Ulmer Scale

The Ulmer Scale is the film industry's premier series of powerbases for tracking, measuring and ranking the star power of more than 1,400 actors worldwide. Polling dozens of leading deal-makers from Hollywood and key international territories, the Scale uses a 100-point ranking system to measure bankability, the key component of star power. Bankability is the degree to which an actor's name alone can raise 100% or majority financing up-front for a film. Often it is the most critical factor in determining whether an actor is hired for a project. The Ulmer Scale tracks it exclusively for all three film budget levels: art house, mid-range and studio-level features.

The Ulmer Scale also tracks other critical factors affecting the rise or fall of a star's career. These include his or her willingness to travel and promote, career management, professionalism, acting talent and acting range.

Media outlets have frequently reported The Ulmer Scale's star rankings. They include The New York Times, The Wall Street Journal, The Los Angeles Times, Newsweek, Variety, and Premiere and Radar magazines, as well as the television programs "Entertainment Tonight," The Reelz Channel, CNN's "Bizz Buzz," "The Fox Entertainment Report" and reports on the CBS, BBC and HBO networks.


Hollywood's top powerbrokers and professionals have for years relied upon The Ulmer Scale to assess and reduce the inherent risks of funding, casting and producing motion pictures. Financiers, producers, casting directors, sales agents, talent agents, buyers and distributors, both in the United States and abroad, have taken advantage of the Scale's unique ranking system to help cut time and costs in doing business. Thanks to the perennial public fascination with Hollywood and the business of celebrities, The Ulmer Scale also has been regularly followed by non-industry readers through its appearance in numerous consumer press outlets.


Why are The Ulmer Scale's proprietarial powerbases so valued by Hollywood professionals?

  • The Ulmer Scale is devoted exclusively to researching, analyzing and reporting the value of actors worldwide.

  • The Ulmer Scale is the only system to measure an actor's bankability by the budget level of a film.

  • We are the only database to survey exclusively the global film industry's leading decision-makers. It is produced by deal-makers for the top power brokers in Hollywood and around the world.

  • We are the only system to measure individually the key components of an actor's star power: his or her willingness to travel and promote a film, professionalism, career management, risk factors and acting talent and range.

  • The Ulmer Scale powerbases have been developed by James Ulmer to exploit his 20 years of experience in reporting and researching the international film and television marketplace.

  • The results are published in a handy, pocket-sized book -- ideal for use at deal meetings, sale negotiations and casting sessions. Internet access is coming soon!

The Ulmer Scale powerbases take the guesswork out of financing, casting and packaging your film. The Ulmer Scale saves you time and money by gathering all the information you need to do your job--putting projects together and finding the right talent for them.

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