A PBS Moment:
Don Cheadle Waxes
Subversive About
The Ulmer Scale
In a four-part PBS series aired in 2008 called "America Beyond the Color Line,"
noted public intellectual and Harvard professor Henry Louis Gates Jr. traveled
to four different parts of America - the East Coast, the deep South, inner-city
Chicago and Hollywood - to meet the people who are defining black America.
In the fourth program, during a stroll down Venice Beach complete with appropriate
cutaways to vagrant buskers, Gates speaks with actor Don Cheadle (163 out of 300
bankability points on The Ulmer Scale) about the challenges black actors face in Hollywood.
Does the unprecedented success of African-American actors at the 2008 Oscars signal
a genuine shift in the way race operates in the movie business, Gates wonders? Is
Hollywood institutionally racist? Or is it becoming increasingly color-blind in
pursuit of the box office dollar?
It is here that Cheadle - unbeknownst and utterly unprompted by us- made a most
intriguing appraisal of The Ulmer Scale. Unlike your average celebrity who feigns
disdain for our scoring system (but is quick to use it when casting his co-stars),
Cheadle comes off with the savvy of a true Hollywood hyphenate. He is clearly a
shrewd actor-producer who knows bankable value from rutabagas because hyphenates,
after all, take a piece of a movie’s back end. We especially enjoyed the following exchange:
Cheadle: Really, there is a scale - I think it’s called The Ulmer Scale, I’m not
sure - there’s been a scale that’s been created where you stick in an actor’s name
and it generates a percentage.
Gates: No kidding!
Cheadle: And that’s how a lot of these guys overseas make money.
They’re like, we need 90%. Now if that means Don Cheadle and Gabriel Byrne and
Kathleen Turner, fine. As long as it equals 90%.
Gates: I didn’t know that.
Cheadle: Well, this is a scale that I have seen one time that someone pulled
out of a briefcase and showed me, and that I’ve never seen again.
Gates: Hmmm.
Cheadle: And I’ve been looking for it ever since.
Gates: Yeah, well they don’t let black people see that list.
Cheadle: It was a black guy that had it. (Gates laughs). I think he was a communist. (They both laugh).
Thank you, Don. (And for the record, money did not change hands in any form or manner
before shooting this scene). While you may have taken poetic license in describing
our methodologies - they’re a bit more convoluted than "sticking in" actors names
to "get a percentage" -- we deeply appreciate your subversive tone in describing
the Scale. From the sound of it we are The Bearers of an Opus-Dei-ish Secret Code,
stashing our stats in underground caverns and unveiling them only during Dark of the
Moon Initiation Ceremonies for Commie Producers at Ed Asner’s House. Nicely done, Don.
With plugs like that have decided to send Don our Actors Hot List for free. At least
he won’t have to look for it any more. We’ve even put him on its cover.
May he win his Oscar (and raise his score) soon.★
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